Car shoppers are looking for the right used vehicle. But they’re also looking to buy from the right dealership. You would never undersell how great your store is if the customer were right in front of you. But most often, their first interaction with you is a digital one. So don’t sell yourself short online. Show customers what sets you apart by including these four elements into your merchandising.

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Car shoppers do most of their research online. But if your VDPs are optimized for an algorithm and not for your customers, then you reduce your chance of making the sale. Ditch ancient practices like unedited photos, wordy descriptions and all caps phrases. Instead, use these tactics to give shoppers the info they need to be ready to buy. Discover how you can create an online experience that draws customers in.

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The new car side of your business has likely seen big swings in the past several years. Supply became tight, driving up prices – and your profits – to unprecedented levels. This means you’re about to return to old norms.

Keep up the strength and profitability of your new car business. There’s a proven way to reach a larger audience of in-market shoppers and hold on to your market share with Autotrader, vAuto Conquest and vAuto Intelligent Promotion.

Take a look at how these solutions set you up with a retail-based pricing and merchandising strategy that cures your new car pains while your competition continues to suffer.

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Start attracting new car buyers online and outsell your new car competition.

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Understand your new car market with one solution. See how you can stock, price and merchandise your new car inventory to stay competitive.

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